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The price is also a bit higher this time at $140 so profit margins may not be that good. However, the crazy color changing scheme along with the clean look makes me think these will sell out. The resale value for these kinds of shoes are all over the place. The Detroit Away variant was not profitable while the Detroit home had decent profits and saw some success. Nike is back with the Nike Air Force 1 Jewel Home and Away with these new colorways.
Nike recently opened two “Live” stores in the Atlanta market. Depending on how limited the sneakers are, I expect these to resell for $180. To get your money back you will need to sell for at least $167.
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The all black variant transforms into a clay-ish red, mimicking the Nike logo. According to StockX, the trade range is between $95-$163 which is pretty volatile. The average price is $100 which means you’ll lose money on average with tax and service fees. A live wristband light show accompanied the event as the kit was unveiled on stage by the players and Liam Stuart, a member of the club’s Special Olympics Unified Team. Nike and Foot Locker are celebrating the sneaker cultures of three U.S. cities through an exclusive collection sold only via the retailer. Foot Locker and Nike have today announced details of their upcoming “Home & Away” Pack, celebrating sneaker communities in the cities of Atlanta, Houston and Miami.
Here’s a few official shots of the Nike Air Force 1 Jewel Home and Away (Black & Grey) from Nike.com. The grey variant on the other hand, changes into a sporty blue contrasted by an orange jewel “Swoosh”. The hang tags of both feature luggage labels and the entire upper changes color after wear and agitation.
Atlanta United 2022/23 adidas Away Kit
The Air Force 1 Jewel released in 1997, design by the late Sean McConnell. He was the designer for the original Air Force 1 Mid as well. Nike had always been a “Running Shoe” manufacturer so transitioning to basketball was difficult. The Nike Air Force was the first Nike sneaker specifically made for basketball performance. Checking out our blog which can also give you a valuable sneaker re-selling education.
Had you sold these at peak resale value, profit would have been $54 before tax and service fees. Overall, the resale may have been poor due to the design and lack of hype. You have to admire the elegant craftsmanship and design that went into this. The “Home” styles will arrive in the respective markets tomorrow via Foot Locker, Footaction and Champs Sports physical and online stores, and Eastbay.com. The Houston-inspired Air Max 95 will retail for $170, the Miami Air Max Plus 97 will cost $170, and the Air Force One inspired by Atlanta will come with a $100 price tag.
AIK 2022/23 Nike Home and Away Kits
The legendary Bruce Kilgore was responsible for designing this sneaker. He took inspiration from the Nike Approach hiking boot with similar support and increased flexibility. Basketball on the other hand, requires a far wider array of movements. More cuts, jumps, heavy landings and quick re-jumps required sneakers to have way more traction.
It’s colors of deep green and cool mint unite in an abstract pattern, a representation of the fact that Atlanta proudly offers more urban tree canopy than any other city in the nation. The words “CITY IN THE FOREST” are written inside the collar, while the letters “ATL” are featured between the shoulders. Piedmont Healthcare, the club’s Official Adult Healthcare Partner, continues as a sleeve sponsor for Atlanta United and the primary kit sponsor for ATL UTD 2. For the sixth consecutive season, American Family Insurance remains as the centerpiece sponsor for the club’s kit. The event also marked the start of Atlanta United’s partnership with non-profit group Trees Atlanta, which together they will plant up to 1,000 trees across the city. American Family Insurance, who was the presenting sponsor of the kit launch event, continues as the club’s official kit sponsor.
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Elements of the show were produced with sustainability in mind, which featured recyclable wristbands that produced the light show and eco-friendly “cold pyrotechnics” used to enhance the unveil moment. The sneakers will be promoted with video content from Juice Wrld, The Real Tarzan and Ozuna. The Atlanta Technology Center will focus on expanding Nike's digital-first supply chain and logistics operations. The location will also be home to a new east coast cybersecurity command center for the company. Third, the new center will use AI and machine learning to "reimagine consumer experiences." Details are vague at this point, but we expect specifics from Nike as the Technology Center's opening approaches.
Pinkney has worked with the company as its senior director of cybersecurity as well as co-founder of the Black Employees in Technology Network and she assists with the Women in CyberSecurity . As senior site leader, Pinkney will oversee "work on cutting-edge technology and innovation initiatives that move the world forward through sport." For all the newbies in the sneaker re-selling world, I recommend reading the Hypemaster Playbook. It has invaluable knowledge about successful sneaker re-selling.
On classic shoes including the Air Max 95, the Air Force One High, the Air Force One Low and the Air Max Plus/97. The collection features “Home” and “Away” colorways of the sneakers that feature looks synonymous with each city. Both shops will sell seasonal pieces—think fleece jackets, crew sweatshirts, and down-fill jackets—ideal for colder weather activities and holiday gifting. Over all, I really like the design especially the color changing upper.
They’ve not only been hyped up by fans but also have done well on the resale side. An interesting fact is, one of the testers was the famous Tinker Hatfield. Initially, he was just Nike’s corporate architects but after witnessing the sneaker, he got inspired.
Each city is represented by an exclusive “Home” and “Away” colorway of a specific sneaker. As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many.
Nike has facilities all over the world for product innovations and its aspirations beyond footwear. Today, the company announced that it's opening a new Technology Center in Atlanta, Georgia. Nike says the location will be located in West Midtown and is slated to open in early 2023. Until it's ready, employees based out of the new center will work remotely. The Air Force 1 and the Air Max both have Home & Away variants available.
Miami’s kicks come in the form of two South Beach inspired Air Max Plus 97s, also retailing for $170 each. The white rendition shown below will be the first to drop on December 6. Atlanta’s “Home & Away” Pack consists of a white/gold Air Force 1 Low ($100) and a red/black Air Force 1 Hi ($110). Nike has tapped Dr. Mona-Lisa Pinkney to lead the Atlanta Technology Center.
Thus, not only are these sneakers appealing to soccer fans but also sneaker-heads alike. The grey variant has an all grey upper with slight orange hits and a jewel Nike “Swoosh” in orange. Before its color transformation, the black variant has a black leather upper with clay red hits.
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